Staging is About Storytelling

Staging is About Storytelling

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Here’s a great infographic and article quantifying the importance of staging. The statistic cited that blew my mind: “The average staged home spends 57 fewer days on the market (45 vs. 102 days) than a comparable un-staged property.”

People love a story. They particularly enjoy their own story and obviously want it to be happy and comfortable. Staging is a term of the theater. Theaters are where stories are told. What story do buyers see when they walk through your theater? Your story or their own? Even if it is their story, will it be a happy story or a story where the opening scene starts with “gotta paint this”, “gotta replace that”?

Effective staging moves beyond removing objections, as important as that is, and takes customers to where they see themselves and their family living life. Staging is theater in helping the viewer enter a new space to be told a story. In this case, buyers have a story they want to play in their head and staging is simply making it easy for that story to be joyful, relaxing and with a happy ending… for them and you!

Recent experience in staging: At the time of this writing I’ve shown a house several times this week that is excellently staged. Enthusiastic feedback and return visits with spouses are one of the benefits of a well staged house in a busy market. Once you have one spouse having seen an exciting story, they will share it! You know your staging is effective when you hear prospective buyers discussing family activities taking place in various rooms and even beginning to maneuver for claiming of bedrooms. [By the way, this house had multiple offers and was under contract in under 2 weeks.]

When your agent suggests you invest in staging, it is money with a quantitative ROI to you! Next to proper pricing from the beginning, staging may be the most important factor in selling your home quickly.

Staging is About Storytelling

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